Economics & National Development
A Note on Communication in Economic Development
สำนักพิมพ์: Institute of Advanced Projects, East-West Center 1965
ปีที่พิมพ์: 1965
อ้างอิง: In "Communication and Change in the Developing Countries"
หัวเรื่อง:
communication
economics
customs
social patterns
สาระสังเขป: Discusses communication as a key factor in the process of directed change. Cites failures of well-drawn plans which have resulted from lack of support of an imaginative and effective communication program. Deals with factors which hinder the use of communication in development: unsystematic and time-bound policies; inadequate networks; gaps between the small modernizing elite and the mass of tradition-bound people; and lack of knowledge of the situation in which communication is expected to function. Considers problems related to the lack of a clear image by developing countries of the modernity they are seeking.
