Communication
Communication, Institution Building and the Reach of Authority
สำนักพิมพ์: Institute of Advanced Projects, East-West Center, 1965
ปีที่พิมพ์: 1965
อ้างอิง: In "Communication and Change in the Developing Countries"
หัวเรื่อง:
politics
attitudes
communication
economics
planning
personnel
สาระสังเขป: Deals with difficulties of role and function confronting journalism and press. Discusses conflicting responsibilities of the press in developing countries: inspector of government policy and action, and "inspirer of the masses" to participate in development plans. Describes ways of building communications institutions: redirecting the recruitment process; rewards for innovation; making public releases into public action; providing a sense of cause and effect; providing scope for controversy, economic information and data on the prosaic; and cooperation with new media institutions. Deals with the weaknesses of two common bases for establishing new attitudes of authority: dynamics of charismatic leadership and the mystique of revolutionary success. Relates the function of communications in institution-building to the creation of an environment of easy human relationships.
